Services
Three ways to work together - covering sales-led first meetings, formal procurement, and everything in between.
Choose Your Starting Point
Every engagement begins with a short Discovery Session to identify where the biggest opportunity lies and which service is the right fit.
Software Demo Excellence
Built on the Golden Hour framework
A hands-on workshop for Sales and Presales teams. Real scenarios, live coaching, and a lot of honest conversation about what's actually happening in your first meetings.
- The Golden Hour framework in full
- Customer scenario planning and practice
- Executive demonstration techniques
- Procurement and formal evaluation scenarios
- Public sector vs private sector: what changes and what doesn't
- Curveball handling - responding to unexpected challenges
- Live coaching and feedback throughout
Demonstrability by Design
For when demos consistently fall short and you suspect the problem isn't the people. We look at the product, the environment, and the demo assets - then tell you honestly what's getting in the way.
- Demo environment review and assessment
- Product demonstrability assessment
- Demo data strategy and recommendations
- Demo asset strategy and prioritisation
- Tender response review - functionality and capability sections
- Writing about what your software does in a way that scores well against evaluation criteria
- Product feedback loop design
Procurement & Tender Support
Public sector and formally evaluated opportunities
For teams bidding into public sector contracts or responding to formal procurement processes. Covers both the written tender response and any scored demonstration that follows it.
- Tender response review - functionality and capability sections
- How to describe what your software does in a way that answers scoring criteria
- Understanding evaluation frameworks (ITT, scored demos, MEAT criteria)
- Procurement demonstration preparation and rehearsal
- Public sector vs private sector - adjusting your approach and expectations
- Post-submission demo strategy and preparation
Demo Excellence
Ongoing coaching for teams who want to stop relying on tribal knowledge and build something that works consistently. Structured enough to measure, light enough to actually happen.
- Team coaching - individual and group sessions
- Manager coaching - coaching the coaches
- Demo review sessions with structured feedback
- New starter development plans and onboarding
- Certification standards and readiness assessments
- Measurement framework for demonstration quality
How it starts
Every engagement starts with a conversation. Free, no obligation, and we won't send a proposal before we've actually understood your situation.
There's no standard package. The right starting point depends on where the actual problem is - whether that's the first meeting itself, the product's demonstrability, or the team's consistency.
A short conversation is usually enough to work out where to start.